Morgan Stanley: What If? -- 1

Company portraits.

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The Martin Agency commissioned photographer Nadav Kander to help create a print campaign for Morgan Stanley's wealth management business, combining portraiture and images of industry, business, and philanthropy. The ads, which break in the Wall Street Journal today, are also intended to communicate that fact that the U.S. wealth management business, Morgan Stanley Smith Barney, has been renamed Morgan Stanley Wealth Management (MSWM). The agency also developed a website, www.morganstanley.com/whatif/ which builds on the print campaign with extra video content.

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About

Credits
Date
Sep 25, 2012
Agency:
The Martin Agency
Client:
Morgan Stanley
ECD:
Joe Alexander
SVP/Creative Director:
Alon Shoval
Senior Copywriter:
Neel Williams
ACD/Art Director:
D'Arcy O'Neil
ACD/Copywriter:
Rex McCubbin
ACD/Designer:
Lionel Bui
SVP/Group Planning Director:
Fritz Kuhn
Project Manager:
Rebecca Gricus
Senior Print Producer:
Paul Martin
Senior Art Producer:
Anya Mills
Associate Digital Producer:
Charlie Humphries
Agency Broadcast Producer:
Christina Gilmartin
Interactive Production Company:
Luxurious Animals
Video Production Company:
Breed
Director:
Steve Mottershead
Post Production Company:
ArtJail
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