Creativity

Tokyo City Symphony Lets you Project Dazzling Images onto the Japanese Capital

Campaign for Roppongi Hills' 10th anniversary uses a 1:1000 miniature model of the city

Published on Apr 23, 2013

Editor's Pick

Japanese creative Tsubasa Oyagi does a spectacular job combining real-estate and interactivity with "Tokyo City Symphony," a project to celebrate the 10th anniversary of Tokyo landmark Roppongi Hills. Mr. Oyagi, who was also behind the award-winning award- winning video for OK Go featuring dance troupe Pilobolus, created a dynamic, interactive experience of Tokyo.

The effort uses a handcrafted, miniature model of the Japanese metropolis created at a scale of 1:1000. Users can log onto a site and then use their keyboard to display gorgeous 3D projection mapping onto the city in a variety of themes--"Future City," "Rock City," and "Edo City." The latter, based on the former name of the Japanese capital, projects traditional Japanese themes onto the installation.

The model that was used is owned by Mori Building Co., the developer of Roppongi Hills and measures five square meters. It was previously used for the Japanese bid to host the Olympic Games back in 2009. In real life, Tokyo covers 6,400 acres of land.

This is the first project by Mr. Oyagi out of his new creative boutique, SIX.

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About

Credits

Date
Apr 23, 2013
Agency:
Six Tokyo
Client:
Mori Building Co.
Creative Director:
Tsubasa Oyagi

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