Morning Fresh: Dirty Dishes Site

Introducing Aqua Beefcake Transition Technology

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To show off the deep cleaning power of Morning Fresh, DDB Melbourne developed a special line of beefcake-adorned dishware that goes from dirty to clean when submerged in hot water, via what the agency dubs as "Aqua Beefcake Transition Technology." The dishes are available for sale on the Dirty Dishes website, where visitors can also send filthy messages to friends and get a bite of beefcake tease in short films starring a filthy fireman and a crude cowboy.

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About

Credits
Date
Sep 10, 2010
Agency:
DDB Melbourne
Client:
Morning Fresh
Executive Creative Director:
Grant Rutherford
Group Creative Director:
Jim McKeown
Group Creative Director:
Nick Cummins
Group Creative Director:
Brendon Guthrie
Head of Art:
Tim Holmes
Creative:
Ben Green
Creative:
Pat Lennox
Agency Producer:
Janine Wertheim
Production Company:
Plaza Films
Director:
Paul Middleditch
Photographer:
Matt Baker
Editor:
Peter Whitmore
Sound:
Dylan Stevens
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