Creativity

Morning Fresh: Dirty Dishes

Introducing Aqua Beefcake Transition Technology

Published on Sep 10, 2010

Editor's Pick

To show off the deep cleaning power of Morning Fresh, DDB Melbourne developed a special line of beefcake-adorned dishware that goes from dirty to clean when submerged in hot water, via what the agency dubs as "Aqua Beefcake Transition Technology™." The dishes are available for sale on the Dirty Dishes website, where visitors can also send filthy messages to friends and get a bite of beefcake tease in short films starring a filthy fireman and a crude cowboy.

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About

Credits

Date
Sep 10, 2010
Agency:
DDB Melbourne
Client:
Morning Fresh
Executive Creative Director:
Grant Rutherford
Group Creative Director:
Jim McKeown
Group Creative Director:
Nick Cummins
Group Creative Director:
Brendon Guthrie
Head of Art:
Tim Holmes
Creative:
Ben Green
Creative:
Pat Lennox
Agency Producer:
Janine Wertheim
Production Company:
Plaza Films
Director:
Paul Middleditch
Photographer:
Matt Baker
Editor:
Peter Whitmore
Sound:
Dylan Stevens

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