Creativity

Morrisons: For Your Christmas

The "joy" that Christmas brings.

Published on Nov 12, 2012

Editor's Pick

Why, oh, why are British Christmas ads so good? Last week, we were treated to retailer John Lewis' frosty love story, out of Adam & Eve, and now, supermarket chain Morrisons combines reality and surreality brilliantly in this spot, created out of DLKW Lowe.

The commercial features the "realness" of Christmas -- the endless traipsing of guests throughout your home, the flawed tree and the struggle of cooking the turkey -- but dramatizes those moments in a gorgeously dreamlike (or nightmarish) way. The stream of visitors is shown as a block-long line of people outside the front door, and in one particularly memorable shot, the mom, played by actress Jo Hartley (This Is England) literally wrestles a fiesty turkey.

The spot is a move away from previous celebrity-driven campaigns by the chain, and was directed by Academy's Si & Ad.

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About

Credits

Date
Nov 12, 2012
Agency:
DLKW Lowe
Agency Producer:
Abbi Tarrant
Client:
Morrisons
ECD:
Richard Denney
ECD:
Dave Henderson
CD:
Dave Henderson
CD:
Richard Denney
CD:
Tom Hudson
Creative:
Matt Lever
Creative:
Helen Rhodes
Prod. Co.:
Academy
Director:
Si & Ad
Producer:
Lucy Gossage
Editor:
Joe Guest
Editing House:
Final Cut
Flame Artist:
Jason Watts
Post:
Finish
Post Prod:
Justine White

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