Morrisons Goes from 'Murrisons' to 'Murriwins' To Celebrate Wimbledon Win

Grocery Store Celebrates Andy Murray Victory

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Robinsons may have released a commercial to celebrate Andy Murray's historic win at Wimbledon this weekend, but Brit grocery store Morrisons one-ups them -- twice. First, the store changed the signage outside to read "Murrisons," before the final. Now that Mr. Murray has clinched the title, it changed it yet again, this time, to "Murriwins."

In similar moves, McDonald's recently changed the names of its stores in Australia to "Macca," to celebrate Australia Day.

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Date
Jul 09, 2013
Client:
Morrison's
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