Creativity

Morrisons Plays with Food in Punny New Outdoor Campaign

Chain Delivers Delicious Word Play via DLKW Lowe

Published on Jul 11, 2014

Editor's Pick

Londoners were treated to a bright, pun-tastic campaign supporting the North London launch of Morrisons.com home delivery service this morning.

DLKW Lowe's OOH campaign splashes food products into the names of seven well-known London neighborhoods - Mornington Cressent, White Chapple, and so on - to remind people that the large U.K. supermarket chain is now dropping off the goods to customers in North London. It's the latest in a line of campaigns for a brand that appreciates a good bit of wordplay. The campaign also includes witty takes on Piccadilly Circus, and Westminster.

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About

Credits

Date
Jul 11, 2014
Agency:
DLKW Lowe
Client:
Morrisons
Executive Creative Director:
Richard Denney
Executive Creative Director:
Dave Henderson
Creative Director:
Tom Hudson
Creative Director:
Richard Denney
Creative Team:
Ben McCarthy
Creative Team:
Seb Housden
Planner:
James Dawkins
Account Team:
Kirsteen Scoble
Account Team:
Shelley Khara
Agency Producer:
Gary Wallis
Designer:
Ryan Self
Media Agency:
MEC
Production Company:
Trayler & Trayler

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