Ice melt is a very practical product, particularly if you live in northern climes at this time of year. But it's not something most people feel emotionally attached to. So kudos to Morton Salt for making an animation that will warm dog-lovers' hearts at this cold time of year, to promote its Safe-T-Pet ice melt.
Animated and scored in the style of classic cartoons, it's the story of two neighboring pooches who love to play together. But in winter, all the non pet-friendly rock salt means they can't cross the yard to meet up. Just when they're really starting to miss each other, Morton's new product comes along to make winter-time just as fun for the two pals.
The film, which will run online and in select cinemas as a short, was produced by Blacklist/Studio AKA and directed by Studio AKA's Marc Craste. The jaunty music score is by Antfood.