Creativity

This Delightful Animated Tale of Two Dogs Is a Morton Ad for Ice Melt

Spot for Salt Brand Gives a Nod to Classic Cartoons

By Alexandra Jardine. Published on Jan 20, 2016

Editor's Pick

Ice melt is a very practical product, particularly if you live in northern climes at this time of year. But it's not something most people feel emotionally attached to. So kudos to Morton Salt for making an animation that will warm dog-lovers' hearts at this cold time of year, to promote its Safe-T-Pet ice melt.

Animated and scored in the style of classic cartoons, it's the story of two neighboring pooches who love to play together. But in winter, all the non pet-friendly rock salt means they can't cross the yard to meet up. Just when they're really starting to miss each other, Morton's new product comes along to make winter-time just as fun for the two pals.

The film, which will run online and in select cinemas as a short, was produced by Blacklist/Studio AKA and directed by Studio AKA's Marc Craste. The jaunty music score is by Antfood.

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About

Credits

Date
Jan 20, 2016
Client:
Morton Salt
Production Company:
Blacklist / Studio AKA
Director:
Marc Craste
Art Director:
Olga Stern
Art Director:
Steve Small
Executive Producer:
Adina Sales
Producer:
Solana Payne
Producer:
Justin Harris
Original Music:
Antfood

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