Creativity

Hey, Boys Can Play With Barbie Dolls Too! (Especially Moschino Barbie)

The Limited-Edition Toy Gets a Rave From a Boy; Cue the YouTube Outrage

By Simon Dumenco. Published on Nov 17, 2015

Editor's Pick

Hmmm, how would one describe a limited-edition Moschino Barbie doll? Inevitable, perhaps? Over-the-top? Overpriced? (The doll, a collaboration between Moschino and Mattel, retails for $150.)

Oh, wait, how about "So fierce!"? That's what the little boy in this ad has to say about Moschino Barbie, and his playmates, both girls, don't challenge him on that point.

Gay news site Towleroad helped the ad to go viral, noting that it's "sure to fire up conservatives who don't want companies screwing with traditional gender roles." Gawker then upped the ante with a post titled "New Hero Alert: The Boy in This Barbie Commercial."

The ad's YouTube comments -- which we won't link to, because we wouldn't do that to you -- are, predictably, a mixture of hateful and heartening.

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About

Credits

Date
Nov 17, 2015
Client:
Moschino
SVP and Global GM:
Evelyn Mazzocco
VP Barbie Product Marketing:
Melissa Turetsky
VP Design:
Kimberly Culmone
Sr Director/Product Design:
Robert Best
VP Marketing:
Kristina Duncan
Creative Director:
Erica Green
Art Director:
Danielle Viale
Head of Broadcast Production:
Lorraine Kraus
Account Manager:
Ryan Hoagland
Creative Director (Moschino):
Jeremy Scott
Production Company:
Assassins Creative
Director:
Tony Petrossian
DP/Cameraman:
Warren Hansen
Executive Producer:
Fuliane Petikyan
Edit/Telecine/Online:
Brewster/Parsons
Post Producer:
Persis Reynolds
Editor:
Jason Lewis
Telecine/Flame Artist:
Louis Mackall
Owner/Executive Producer:
Darcy Parsons
Executive Producer:
Jason Cohon
Mix:
Margarita Mix
Original Composition:
Beta Petrol
Executive Producer:
Dayna Turcotte
Creative Director:
Bryan Ray Turcotte
Engineer/Mixer:
Andy Drohard

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