Mother London is calling on women to come into the agency this week and have their bush photographed -- anonymously -- in an effort to stir up debate around the culture of waxing and its impact on feminism.
The agency has issued a call for any woman to come and have their bushes photographed this Thursday, October 3, by photographer Alisa Connan.The bushes will feature in a public exhibition at Mother London, and all participants will be invited with their friends to a private view and debate event.
"Project Bush" was not done a for a client, but came out of discussions Mother has had around femimism with groups such as The Feminist Times (which worked with it on its Rebranding Feminism project for Elle Magazine).
In a statement, an agency spokesman said: "Waxing culture has become so mainstream that some young women don't see it as a choice. So Project Bush is about questioning the status quo, as a means to discuss the state of feminism in 2013."
To take part, 15-minute slots can be booked by emailing firstname.lastname@example.org. The agency has also started off a Twitter hashtag to debate the topic, #projectbush.