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Mother: You Are Here

Capturing London 2012's lost tourists.

Editor's Pick

The Olympics is inspiring plenty of creativity at Mother London; as well as its Listen With Nigel project, the agency is teaming up with Brooklyn-based photographer and artist Caroll Taveras for an art project taking place in its very own offices in London's East End.

You Are Here is designed to celebrate the world coming to the East End for the Olympics. Each morning, volunteers from Mother will trek the streets of Shoreditch armed with placards and sandwich boards offering to help lost tourists. The said tourists will be rounded up and taken to Mother, where they will have their photograph taken by Caroll in a special pop-up photo studio, before being sent fed and watered and sent on their way by a "friendly Mother concierge".

Each tourist will be photographed on a 4"x5" Polaroid and a large format view camera, and the shots will be uploaded to a dedicated Tumblr blog as well as being pasted directly onto the walls of Mother. You Are Here runs between 30 July and 10 August.

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Date
Jul 30, 2012
Agency:
Mother London
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Mother
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