Creativity

Your Lazy Phone Will Drive You Into a Lake

New Moto X Ad Shows The Perils of Not Having Touchless Navigation

Published on Sep 25, 2013

Editor's Pick

Droga5 and Moto X bring back the fat, lazy man who is supposed to play the role of your crappy iPhone in a new ad that touts the phone's touchless navigation systems. In the spot, a man driving runs into a spot of trouble and tries to get his phone to help him. Unfortunately, things don't go as planned.

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Credits

Date
Sep 25, 2013
Agency:
Droga5 New York
Chairperson:
David Droga
Client:
Moto X
Chief Creative Officer:
Ted Royer
Executive Creative Director/Production:
Neil Heymann
Group Creative Director:
Mike Long
Creative Director:
Scott Bell
Creative Director:
Tim Gordon
Head of Integrated Production:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Production Assistant:
Goldie Robbens
Production Company:
Furlined
Director:
Speck and Gordon

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