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Your Lazy Phone Will Drive You Into a Lake

New Moto X Ad Shows The Perils of Not Having Touchless Navigation

Editor's Pick
Droga5 and Moto X bring back the fat, lazy man who is supposed to play the role of your crappy iPhone in a new ad that touts the phone's touchless navigation systems. In the spot, a man driving runs into a spot of trouble and tries to get his phone to help him. Unfortunately, things don't go as planned.
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About

Credits
Date
Sep 25, 2013
Agency:
Droga5 New York
Client:
Moto X
Creative Chairman:
David Droga
CCO:
Ted Royer
ECD:
Neil Heymann
GCD:
Mike Long
CD:
Scott Bell
CD:
Tim Gordon
Head of Integrated Production:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Production Assistant:
Goldie Robbens
Prod. Co.:
Furlined
Director:
Speck and Gordon
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