Creativity

Your Lazy Phone Will Drive You Into a Lake

New Moto X Ad Shows The Perils of Not Having Touchless Navigation

Published on Sep 25, 2013

Editor's Pick

Droga5 and Moto X bring back the fat, lazy man who is supposed to play the role of your crappy iPhone in a new ad that touts the phone's touchless navigation systems. In the spot, a man driving runs into a spot of trouble and tries to get his phone to help him. Unfortunately, things don't go as planned.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 25, 2013
Agency:
Droga5 New York
Client:
Moto X
Creative Chairman:
David Droga
CCO:
Ted Royer
ECD:
Neil Heymann
GCD:
Mike Long
CD:
Scott Bell
CD:
Tim Gordon
Head of Integrated Production:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Production Assistant:
Goldie Robbens
Prod. Co.:
Furlined
Director:
Speck and Gordon

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.