Creativity

Extreme Multitasking Goes Hands-Free in Motorola Ad for New Earbud

Spot by Droga5 Channels Rube Goldberg

Published on Sep 05, 2014

Editor's Pick

Motorola promotes its new Moto Hint, a wireless earbud that helps you access everything on your phone just using your voice, in a spot that illustrates the kind of multitasking we're all familiar with today -- but with a Rube Goldberg-style twist. Instead of actually traveling around as he Facebooks, calls Dad and asks for directions, our protagonist here is pedaling a stationary bike as he preps food, plays ping pong and more. The ad, by Droga5, does a good job of showing off the product with some nice touches (such as the dog on a treadmill next to him) and gets across the message that you can go about your day with your "eyes up and your hands free."

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About

Credits

Date
Sep 05, 2014
Agency:
Droga5
Client:
Motorola
Production Company:
1st Ave Machine
Director:
Asif Mian
Executive Producer:
Melinda Nugent
Partner/Executive Producer:
Sam Penfield
Head of Production:
Lisanne McDonald
Producer:
Jason Taragan
Production Supervisor:
Don Coppola
Post Production Supervisor:
Mike Sullo

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