Extreme Multitasking Goes Hands-Free in Motorola Ad for New Earbud

Spot by Droga5 Channels Rube Goldberg

Published on

Editor's Pick

Motorola promotes its new Moto Hint, a wireless earbud that helps you access everything on your phone just using your voice, in a spot that illustrates the kind of multitasking we're all familiar with today -- but with a Rube Goldberg-style twist. Instead of actually traveling around as he Facebooks, calls Dad and asks for directions, our protagonist here is pedaling a stationary bike as he preps food, plays ping pong and more. The ad, by Droga5, does a good job of showing off the product with some nice touches (such as the dog on a treadmill next to him) and gets across the message that you can go about your day with your "eyes up and your hands free."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 05, 2014
Production Company:
1st Ave Machine
Asif Mian
Executive Producer:
Melinda Nugent
Partner/Executive Producer:
Sam Penfield
Head of Production:
Lisanne McDonald
Jason Taragan
Production Supervisor:
Don Coppola
Post Production Supervisor:
Mike Sullo
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age