Motorola Appeals To Patriotism With Independence Day Splash

Moto X ads will carry "made in USA" message

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Newly owned by Google, Motorola is launching a new campaign to promote its Moto X smartphone as the first smartphone to be made in the USA. A print campaign, by Droga5, appropriately launches ahead of July 4th, and will be run as a full-page spread in the July 3 editions of The New York Times, USA Today, Wall Street Journal and Washington Post. Moto X will be assembled at the company's plant in Texas; so, in a dig at rivals such as Samsung and Apple, the ads tout it as the "first smartphone designed, engineered and assembled in the USA.".  Moto X is also being marketed as "the first smartphone that you can design yourself," as it allows consumers to customize aspects of the phone to suit their own needs.

Read more about the campaign over at Advertising Age.

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About

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Date
Jul 02, 2013
Agency:
Droga5 New York
Client:
Motorola
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