Motorola: Experience Krave ZN4

DraftFCB, New York and Grow Interactive have launched a new site for Motorola that promotes the telecom brand's new Krave ZN4 phone.

The homepage is covered in an array of fractals that come together to reveal tiles featuring s

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DraftFCB, New York and Grow Interactive have launched a new site for Motorola that promotes the telecom brand's new Krave ZN4 phone.

The homepage is covered in an array of fractals that come together to reveal tiles featuring six average citizens. Ranging from a tennis mentor to an outdoorsman to a DJ, the individuals reveal their passions and personalities through words and images. For each person's story, the site offers a specific Krave ZN4 tool such as an HTML browser or VZ Navigator that would assist them in their daily lives. Along with a look at the spokespeople's bios, visitors can explore the Krave phone itself in a separate section that breaks down and explains all of its functions and capabilities.
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About

Credits
Date
Nov 20, 2008
Agency:
DraftFCB New York
Client:
Motorola
Executive Creative Director:
Luke Bailey
Digital Project Manager:
Ray Beltran
Associate Creative Director:
Dexter Cruz
Designer:
Mike Galam
Director of Technology:
Slobodan Mileta
Director, Digital Project Management:
Wanjiru Mwangi
Designer:
Ashley Steen
Creative Coordinator:
William Tran
Copywriter:
Priyanka Venkat
Interactive Development:
Grow Interactive
Creative Director (Grow):
Drew Ungvarsky
Interactive Director (Grow):
Benjamin Mace
Project Manager (Grow):
Sonya Parker
Art Director (Grow):
Matt Clack
Interactive Developer (Grow):
Ricky Williams
Interactive Developer (Grow):
Darius Pilapil
Interactive Developer (Grow):
Jeff Penano
Interactive Developer (Grow):
Gabe Molochko
Animator (Grow):
Jason Levesque
Designer (Grow):
Josh Newton
Developer (Grow):
Josh McDonald
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