Creativity

Motorola: Let There Be Q

Billed by Motorola as "the world's thinnest QWERTY, 50 percent thinner than its top competitors," the Q, which has more features than a Swiss Army phone, can suggest only one thing: the techno dawn of creation. As Goodby CD Guy Seese notes,

Published on Jun 23, 2006

Editor's Pick

Billed by Motorola as "the world's thinnest QWERTY, 50 percent thinner than its top competitors," the Q, which has more features than a Swiss Army phone, can suggest only one thing: the techno dawn of creation. As Goodby CD Guy Seese notes, "The Q is an amazing device; so amazing, it must be divine. And divinity, we figured, was a beautiful being. A beautiful woman, to be exact." The guy in the heavenly hoodie (see the PDF) isn't bad either. As for the haughtily posed models and the ethereal backgrounds, "We wanted to be divine without being clich

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 23, 2006
Creative Director:
Guy Seese
Art Director:
Frank Aldorf
Copywriter:
Will Elliott
Art Buyer/Producer:
Michael Stock
Digital Artist:
Shawn Robertson
Project Manager:
Maxine Walkenhorst
Photographer:
Robert Grischek
Agency:
Goodby Silverstein & Partners
Client:
Motorola
Agency:
Goodby Silverstein

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.