Creativity

Motorola: Second Nature

BBDO, New York is flexing its B2B muscle with a new city-site for Motorola where urban officials including police and fire chiefs and municipal heads can explore how Motorola solutions work when it comes to real-life situations.

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Published on Feb 27, 2008

Editor's Pick

BBDO, New York is flexing its B2B muscle with a new city-site for Motorola where urban officials including police and fire chiefs and municipal heads can explore how Motorola solutions work when it comes to real-life situations.

Using CGI technology, the site unfolds with an aerial view of the cityscape. From this vantage point, visitors can pick from a handful of hotspots in the downtown area that each cover different levels of public safety, from threat surveillance and evacuation all the way down to campus security.

Within each area lies a different scenario that shows how various Motorola technologies make the characters' jobs easier, whether it's a 911 operator or an officer tagging down a suspicious passenger in the subway station

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About

Credits

Date
Feb 27, 2008
Client:
Motorola
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bill Bruce
CD/Art Director:
Michael Boulia
CD/Copywriter:
Brian Donovan
Agency Producer:
Jon Rosenberg
Director of Integrated Production:
Brian DiLorenzo
Production Company:
Soul Police
CGI:
Taylor James

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