Forget Fitbit: 'Quitbit' Tells You How Many Days You Have Left to Live

Black Humor Promotes Funeral Planning in Canadian Spot

By Alexandra Jardine. Published on Sep 09, 2015

Editor's Pick

The current obsession with Fitbit and other fitness wearables inspires a darkly comedic ad for Mount Pleasant Group, a Canadian cemetery group that wants you to plan your funeral.

The spot poses as an infomercial about the latest gadget -- Quitbit, a device that tells you how many days you have left on earth. Presented by a deadpan "technologist" in a lab coat, it's a clever parody of wearables advertising, and a funny, memorable way of presenting what could be a pretty gloomy subject matter. Toronto agency Union was responsible.

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Sep 09, 2015
Union - Toronto
Mount Pleasant Group

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