Forget Fitbit: 'Quitbit' Tells You How Many Days You Have Left to Live

Black Humor Promotes Funeral Planning in Canadian Spot

Published on

Editor's Pick

The current obsession with Fitbit and other fitness wearables inspires a darkly comedic ad for Mount Pleasant Group, a Canadian cemetery group that wants you to plan your funeral.

The spot poses as an infomercial about the latest gadget -- Quitbit, a device that tells you how many days you have left on earth. Presented by a deadpan "technologist" in a lab coat, it's a clever parody of wearables advertising, and a funny, memorable way of presenting what could be a pretty gloomy subject matter. Toronto agency Union was responsible.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 09, 2015
Union - Toronto
Mount Pleasant Group
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age