Creativity

Mountain Dew: Code Red

Forget the Matrix. Mountain Dew has unveiled a subversive experience of its own for cyberspace surfers to hack into, all in the name of Code Red—both the cherry-flavored drink and the devastating computer virus it inspired. "The Co

Published on May 24, 2006

Editor's Pick

Forget the Matrix. Mountain Dew has unveiled a subversive experience of its own for cyberspace surfers to hack into, all in the name of Code Red—both the cherry-flavored drink and the devastating computer virus it inspired. "The Code Red worm that hit web servers in the summer of 2001 got its name because Mountain Dew Code Red was the fuel of choice for the programmers who were working around the clock to stop the worm's spread," says Scott Johnson, executive creative director of Tribal DDB/Dallas, the agency behind the newly launched codered.com website. "The new site is a subtle homage to that little bit of cyber-history."

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About

Credits

Date
May 24, 2006
Art Director:
Jordan Kretchmer
Art Director:
Raleigh Swick
Associate Creative Director:
Tien Pham
Associate Creative Director:
Michael Carpenter
Creative Director:
Dave Gibson
Multimedia Developer:
Andrew Langley
Art Director:
Kelly McCullough
Copywriter:
Darrell Loden
Executive Creative Director:
Scott Johnson
Client:
Mountain Dew
Agency:
Tribal DDB Dallas

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