Mountain Dew's New Bottle Doubles as a Tool for Skateboarders

Sancho BBDO Invention Helps Skateboarders Fix Wheels

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Editor's Pick

Mountain Dew has long aligned itself with those of the extreme sports set, but the Pepsico brand takes that partnership to the next level with a brilliant new packaging idea. Along with Colombian agency Sancho BBDO, the soda band has launched a limited edition bottle catering specifically to skateboarders -- It doubles as a tool the street athletes can use to repair their wheels after big fails.

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Dew Bottle Tool is the first soda that is also a tool, a soda for the skaters and a tool for their skateboards.
Apr 04, 2014
Sancho BBDO Colombia
Chief Creative Officer:
Giovanni Martinez
Mountain Dew
Creative Director:
Alejandro Gomez
Creative Director:
Daniel Alvarez
Ramon Blanco
Art Director:
Julian Lozano
Film Director:
Hector Niel
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