Mountain Dew: Dewmocracy

Seeking reinvention and 18-25 appeal, Pepsi is letting users build a new version of its Mountain Dew drink via an online experience called Dewmocracy. The

Published on

Editor's Pick
Seeking reinvention and 18-25 appeal, Pepsi is letting users build a new version of its Mountain Dew drink via an online experience called Dewmocracy. The politically-tinged, game-based web project, masterminded largely by Oscar-winner Forest Whitaker and built by interactive agency WhittmanHart, lets participants collaborate and collect points through various mythical worlds, with the ultimate goal to create any and all facets of a Dew drink. Read more in Behind the Work
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 17, 2007
Client:
Mountain Dew
Agency:
WhittmanHart Interactive
Creative Director (Flash):
Chris Colinsky
Creative Director (Web Design):
JC Obando
Art Director:
Paula Campos
Flash Animator:
Geoff Gannon
Flash Animator:
Scott Boepple
Flash Animator:
Yuegu Hu
Flash Animator:
Kaleb Wyman
Flash Animator:
Will Carpenter
Matte Paintings:
Illusion Arts
Matte Painter:
Syd Dutton
Tags
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age