Creativity

Mountain Dew: Dewmocracy

Seeking reinvention and 18-25 appeal, Pepsi is letting users build a new version of its Mountain Dew drink via an online experience called Dewmocracy. The

Published on Dec 17, 2007

Editor's Pick

Seeking reinvention and 18-25 appeal, Pepsi is letting users build a new version of its Mountain Dew drink via an online experience called Dewmocracy. The politically-tinged, game-based web project, masterminded largely by Oscar-winner Forest Whitaker and built by interactive agency WhittmanHart, lets participants collaborate and collect points through various mythical worlds, with the ultimate goal to create any and all facets of a Dew drink. Read more in Behind the Work.

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About

Credits

Date
Dec 17, 2007
Client:
Mountain Dew
Agency:
WhittmanHart Interactive
Creative Director (Flash):
Chris Colinsky
Creative Director (Web Design):
JC Obando
Art Director:
Paula Campos
Flash Animator:
Geoff Gannon
Flash Animator:
Scott Boepple
Flash Animator:
Yuegu Hu
Flash Animator:
Kaleb Wyman
Flash Animator:
Will Carpenter
Matte Paintings:
Illusion Arts
Matte Painter:
Syd Dutton

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