Creativity

Mountain Dew: Frawg Challenge

Move over, March Madness. Mountain Dew is sponsoring its own tournament filled with feats physical greatness, in the form of the Frawg Slurpee Challenge. To illustrate the green apple-flavored drink's ability to cause ordinary people to move

Published on Mar 23, 2006

Editor's Pick

Move over, March Madness. Mountain Dew is sponsoring its own tournament filled with feats physical greatness, in the form of the Frawg Slurpee Challenge. To illustrate the green apple-flavored drink's ability to cause ordinary people to move their bodies in extraordinary ways, Tribal DDB/Dallas filmed 32 different competitors showing off their unique skills—from breakdancing to martial arts to crazy body contortions—in front of a 7-Eleven and placed them in a tournament-style bracket. Over the course of 31 days, visitors get to vote on daily head-to-head matchups to determine who moves on to the next round.

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About

Credits

Date
Mar 23, 2006
Production Company:
Subliminal
Client:
Mountain Dew
Executive Creative Director:
Scott Johnson
Creative Director:
Dave Gibson
Associate Creative Director:
Michael Carpenter
Art Director:
Tien Pham
Copywriter:
Joel Kuntz
Copywriter:
Matt Smith
Agency:
Tribal DDB

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