Creativity

Mountain Dew: MD-Gear

The average Mountain Dew drinker is all-thrills, no frills—and the same can be said about Gyro Worldwide's new viral films promoting the MD-Gear.com website and the new MDX drink. Featuring a set of three extremely low-budget &qt

Published on Oct 04, 2005

Editor's Pick

The average Mountain Dew drinker is all-thrills, no frills—and the same can be said about Gyro Worldwide's new viral films promoting the MD-Gear.com website and the new MDX drink. Featuring a set of three extremely low-budget "upside-down chin" spots and a longer video filmed during a wild MDX party in Philadelphia, the irreverent branding of this site brings new meaning to the phrase "less is more."

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About

Credits

Date
Oct 04, 2005
Client:
Mountain Dew
Creative Director:
Steven Grasse
Director:
Nick Paparone
Director:
Jamie Dillon
Agency:
Gyro Worldwide Philadelphia

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