Mountain Dew: Pitch Black

In support of Mountain Dew's latest limited-run flavor, "Pitch Black" -- which mixes the taste of black grape into the MD formula -- Tribal DDB/Dallas has launched a microsite in the form of an online haunted house. The beve

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In support of Mountain Dew's latest limited-run flavor, "Pitch Black" -- which mixes the taste of black grape into the MD formula -- Tribal DDB/Dallas has launched a microsite in the form of an online haunted house. The beverage, which will be available through Halloween, is being promoted with a horror-themed cinema trailer, and the site brings the same idea to the web. Armed with nothing but a virtual flashlight -- which only allows you to see part of the digital environment at any given time -- users are invited inside to search for such promotional staples as branded wallpaper and a Flash-based game called "Terror in the Woods" -- a first-person number seemingly inspired by The Blair Witch Project.
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About

Credits
Date
Sep 10, 2004
Client:
Mountain Dew
Group Creative Director:
Scott Johnson
Associate Creative Director:
Dave Gibson
Associate Creative Director:
Ken Otte
Art Director:
Tien Pham
Multimedia Developer:
Chris Isom
Production Manager:
Philippe Villacampa
Agency:
Tribal DDB Dallas
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