Mountain Dew: Stay Sharp

o prove that caffeine really does make you smarter, Mountain Dew scoured YouTube for wacky footage to be used in creating a series of video clips that gauge the sharpness of websurfers' observational skills. After watching each visually inten

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o prove that caffeine really does make you smarter, Mountain Dew scoured YouTube for wacky footage to be used in creating a series of video clips that gauge the sharpness of websurfers' observational skills. After watching each visually intensive clip (featuring effects by Spontaneous) at the "Stay Sharp" website, viewers are quizzed on the contents of said clip to determine how badly they need the concentration-enhancing properties of Mountain Dew's MDX energy drink.
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About

Credits
Date
Jan 02, 2007
Chief Creative Officer:
Bill Bruce
Editor:
J.J. Lask
VFX Creative Director:
John Leamy
Designer/Animator:
Chase Massengill
Associate Producer:
Shephanie Shen
Head Of Production:
Bennett Lieber
Managing Director:
Brian Mitchell
Sound Designer:
Bill Chesley
Chief Creative Officer:
David Lubars
CD/Copywriter:
Peter Kain
CD/Art Director:
Gianfranco Arena
Executive Producer:
Amy Wertheimer
Assistant Producer:
Melissa Stallings
Executive Music Producer:
Loren Parkins
Agency:
BBDO New York
Sound Design:
Amber Music
Editorial Company:
PS 260
Visual Effects:
Spontaneous
Client:
Mountain Dew MDX
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