Creativity

Speed Around a Nascar Track in Virtual Reality in Mountain Dew's Latest Thrill Ride

Driver Dale Earnhardt Jr. Takes Viewers Round the Bristol Motor Speedway at 100mph

By Alexandra Jardine. Published on Aug 26, 2015

Editor's Pick

Speed freaks will love Mountain Dew's latest virtual reality experience, which allows you to experience the thrill of riding around an empty Nascar circuit at 100mph with race driver Dale Earnhardt Jr. Filmed on Tennessee's Bristol Motor Speedway, the experience, by Firstborn, follows previous installments in the same campaign that took viewers on daredevil skateboarding and snowboarding rides. The video is running on YouTube 360, and the experience is also available with Samsung Gear in the Milk VR marketplace.

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About

Credits

Date
Aug 26, 2015
Agency:
Firstborn
Client:
Mountain Dew

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