Creativity

Brazilian Organ Donation Ad Uses Powerful Illustration By Bodypainting Artist

Pereira & O'Dell Commissioed German Artist Gesine Marwedel

Published on Mar 21, 2014

Editor's Pick

Brazil's Movimento Bandeiras Brancas (White Flags Movement) commissioned German artist Gesine Marwedel, who specialises in bodypainting, for this powerfully graphic print campaign encouraging organ donation. The campaign, through Pereira & O'Dell Sao Paolo, ran in the Sao Paolo Times, and carries the message "Leave a legacy. Be an organ donor."

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About

Credits

Date
Mar 21, 2014
Agency:
Pereira & O'Dell - Sao Paolo
Client:
Movimento Bandeiras Brancas
Managing Director:
Michel Lent
Creative Director:
Guilherme Lemos
Art Director:
Brunno Barbosa
Copywriter:
Alexsander Brunello
Artist:
Gesine Marwedel
Photography:
Mateusz Rzewuski

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