Cell Network Movistar Changes Carrier Name to 'Peru'

Celebrates Peruvian Independence Day by Connecting People -- Literally -- to their Country

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Editor's Pick

Peruvian mobile phone network, Movistar, was looking for a new way to connect with its consumers on July 28, Peru's Independence Day. Working with Y&R, they had already been seeding videos featuring moments of Peruvian passion -- a soccer victory, a particularly resounding rendition of the national anthem -- accompanied by the icons signalling network strength and the words "Connected with Peru."

But on the day itself, it replaced its own name with "Peru" where it mattered most -- on mobile phones where the carrier is usually shown, getting people to connect, literally, with the network that unites them.

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Sep 05, 2013
Y&R Peru
Flavio Pantigoso
Head of Art:
Christian Sanchez
Jorge Soto
Charlie Valderrama
André Toledo
Art Director:
Jorge Rocca
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