Young Love Has a Creepy Twist in This Deceptive Smartphone Romance

Movistar's PSA Warns of Fake Social Media Profiles

Published on

Editor's Pick

Young love blossoms via smartphone in a film from Mexico by mobile company Movistar -- or does it?

The story centers on a teenage girl and boy who meet via a social media friend request, exchange some delicately flirtatious texts (including one with him topless) and eventually arrange to meet in real life. Both are portrayed as young, shy, and adorably excited to be finally meeting the objects of their affection in real life. She says she'll wear pink, and he a black jacket. But, when they get to the park there's an unpleasant twist -- and it cuts both ways.

The ad, created by Y&R Mexico and directed by Andrew Lang via Wabi Productions, is designed to raise awareness of fake social media profiles.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 28, 2017
Agency:
Young & Rubicam Mexico
Client:
Movistar
Production Company:
Wabi Productions
Director:
Andrew Lang
Creative Director:
Luis Madruga Enríquez
Creative Director:
Rodrigo Casas
CEO:
Hector Fernandez
Chief Creative Officer:
Saul Escobar
General Creative Director:
Karla Santa Anna
Producer:
Juan Pablo Osio
VP Client Services:
Adriana Veytia
VP Planning:
Natalia Berrio
Head of Art:
Luis Madruga Enríquez
Copywriter:
Rodrigo Casas
Managing Director:
Alan Suárez
Managing Executive Producer:
Denise Mendoza
Executive Producer:
Melissa Brown
Director of Photography:
Rafael Lluch
1st Asst. Director:
Jorge Sempre
Production Manager:
Adriana Vera
Location Manager:
Fernando Martinez
Art Director:
Miguel Angel Cerda
Stylist:
Ana Vazquez
Make Up / Hair:
Alicia de la Rosa
Steady Camera:
David Echeverria
Casting:
Mariam Grande
Post Producer:
Pablo Sanchez
Audio:
Rodolfo Romero
Sound Studio:
Silence
Post Production Studio:
Urbano Lab
Music Stylist:
Jasper Gadeberg
Sound Track:
Flora Cash "You're somebody else"

See more credits

Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age