Creativity

Young Love Has a Creepy Twist in This Deceptive Smartphone Romance

Movistar's PSA Warns of Fake Social Media Profiles

By Alexandra Jardine. Published on Apr 28, 2017

Editor's Pick

Young love blossoms via smartphone in a film from Mexico by mobile company Movistar -- or does it?

The story centers on a teenage girl and boy who meet via a social media friend request, exchange some delicately flirtatious texts (including one with him topless) and eventually arrange to meet in real life. Both are portrayed as young, shy, and adorably excited to be finally meeting the objects of their affection in real life. She says she'll wear pink, and he a black jacket. But, when they get to the park there's an unpleasant twist -- and it cuts both ways.

The ad, created by Y&R Mexico and directed by Andrew Lang via Wabi Productions, is designed to raise awareness of fake social media profiles.

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Credits

Date
Apr 28, 2017
Agency:
Young & Rubicam Mexico
Client:
Movistar
Production Company:
Wabi Productions
Director:
Andrew Lang
Creative Director:
Luis Madruga Enríquez
Creative Director:
Rodrigo Casas
CEO:
Hector Fernandez
Chief Creative Officer:
Saul Escobar
General Creative Director:
Karla Santa Anna
Producer:
Juan Pablo Osio
VP of Client Services:
Adriana Veytia
VP of Planning:
Natalia Berrio
Head of Art:
Luis Madruga Enríquez
Copywriter:
Rodrigo Casas
Managing Director:
Alan Suárez
Managing Executive Producer:
Denise Mendoza
Executive Producer:
Melissa Brown
Director of Photography:
Rafael Lluch
1st Assistant Director:
Jorge Sempre
Production Manager:
Adriana Vera
Location Manager:
Fernando Martinez
Art Director:
Miguel Angel Cerda
Stylist:
Ana Vazquez
Make Up / Hair:
Alicia de la Rosa
Steady Camera:
David Echeverria
Casting:
Mariam Grande
Post Producer:
Pablo Sanchez
Audio Producer:
Rodolfo Romero
Sound Studio:
Silence
Post Production Studio:
Urbano Lab
Music:
Jasper Gadeberg
Soundtrack:
Flora Cash "You're somebody else"

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