Stoners Describe Taste of Coffee in Funny Film for Dutch Java Brand

Moyee Wants to Change Perception of Amsterdam

Published on Mar 24, 2015

Editor's Pick

Amsterdam-based coffee brand Moyee wanted to change the perception of the city from being about "coffee" shops (ie. places where people go to smoke cannabis) to being about proper coffee. So it enlisted local agency 180 Amsterdam to do a taste test with a difference -- all the tasters are under the influence of cannabis.

In this film, they're asked to describe the taste and aroma of Moyee and ultimately come up with some hilarious answers. A "forest with chimpanzees," "a bullfight," "wavy" and "a horse" are just some of them.

"Studies suggest that your sense of smell and taste are heightened when under the influence of cannabis," said 180 Amsterdam President and CCO Al Moseley in a statement. " We put this theory to the test and found the results were compelling. It's a more radical take on the taste test for a brand that isn't scared to create debate."

"Our campaigns always play into a relevant topic," added Moyee Coffee founder Guido van Staveren van Dijk. "Cannabis may be tolerated in Holland, but it remains a sensitive topic here. You could even say that, by legalizing cannabis, Colorado and Oregon have out-liberalized Holland. 'Under the Influence' is our playful way of tapping into the public debate."

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Mar 24, 2015
180 Amsterdam
Moyee Coffee
Client Creative Director:
John Weich
Agency President & Chief Creative Officer:
Al Moseley
Creative Director:
Martin Beswick
Agency Art Director:
Stephane Lecoq
Agency Art Director:
Ingmar Larsen
Junior Copywriter:
Ben Langeveld
Agency Producer:
Claire Ford
Agency Assistant Producer:
Davide Janssen
Agency Strategy Team:
Paul Chauvin
Agency Strategy Team:
Vincent Johnson
Production Director:
Tobias Pekelharing
Production Executive Producer:
Daphne Story
Production Editor:
Fiona Fuchs
Post Production Company:
MPC Amsterdam
Audio Post Production Company:
Wave Amsterdam

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