Mr. Kipling: Christmas Cake Poster

Waiting for a bus is now a diet-buster.

Published on

Editor's Pick

Must be fun to hang out at bus shelters in the U.K. Sometimes they assault you with the smell of baked potatoes, courtesy of McCain. Or they try to ruin your diet with the promise of free cakes, from snack brand Mr. Kipling. The latter is back with a holiday campaign from JWT London promoting its new Mince Pie and Black Forest Whirls Christmas cake flavors, via holiday-themed cake shelters and billboards that distribute free slices (in resealable packs, which the brand is also promoting) at the touch of a button.

Even the calorie-counters can partake in the fun, since the installations also emit the cake aroma and play a specially recorded version of "We Wish You a Merry Christmas" by the Salvation Army, which gets a donation per dispensed slice.

An accompanying campaign, "A Miniature Kipling Christmas," features miniature sets of people in various Xmas settings. Check them out on the right.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Dec 13, 2012
JWT London
Mr. Kipling
Executive Creative Director:
Russell Ramsey
Mark Campion
Adam Collins
Art Buyer:
Romana Kit
Alex Fennemore
Media Agency:
Media Planner:
Anna Kasby
Johanna Parkin
Transmission by Hogarth
Outdoor UK
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age