Creativity

Driverless Classic Cars Roam London in Atmospheric Film for Fashion Site Mr. Porter

Online Retailer Teamed Up With Unit9 and Hexagon Classic Cars

By Alexandra Jardine. Published on Jan 28, 2016

Editor's Pick

Men's fashion website Mr.Porter has created an atmospheric online film in which a troop of driverless classic cars -- including a Ferrari 250 GT California Spyder, an Aston Martin Zagato, and a Porsche 356 -- escape from their moorings and roam around the streets of London by night. Even though they don't do much more than sleekly meander around, it's beautifully shot and the city, as well as the cars, looks mesmerizing.

The brand, part of the Yoox Net-a-Porter Group, teamed up with Hexagon Classic Cars to make the ad, which was helmed by Unit9 directors Tash & Tanya. (We're told the sibling duo took inspiration for this new film from their father, an avid car lover and previous car mechanic for Formula One.)

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About

Credits

Date
Jan 28, 2016
Client:
Mr. Porter / Hexagon Classic Cars
Production Company:
Unit9
Directors:
Tash & Tanya

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