MSG Varsity, which is kind of like the ESPN of high school sports, takes an ESPN-like docu-comic approach to promoting itself, in a series of laugh-out-loud ads created out of Walrus and directed by Assembly Films' Craig Brownrigg that peek into the life of h.s. athletes and fans. Spots featuring an American Idol wannabe, a football jock a little too concerned about the size of his butt, overzealous fan parents and a super fabulous wrestler issue a serious warning: "The Cameras Are Coming."
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