MSG Varsity: Parents

If SportsCenter went to high school.

Published on Oct 05, 2012

Editor's Pick

MSG Varsity, which is kind of like the ESPN of high school sports, takes an ESPN-like docu-comic approach to promoting itself, in a series of laugh-out-loud ads created out of Walrus and directed by Assembly Films' Craig Brownrigg that peek into the life of h.s. athletes and fans. Spots featuring an American Idol wannabe, a football jock a little too concerned about the size of his butt, overzealous fan parents and a super fabulous wrestler issue a serious warning: "The Cameras Are Coming."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 08, 2012
MSG Varsity
Creative Director:
Deacon Webster
Art Director:
Jillian Dresser
Mike Lee
Julian Tippins
Agency Producer:
Chris Thielo
Craig Brownrigg
Production Company:
Assembly Films

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.