Creativity

MSN: News Spreads

The message is simple: thanks to Windows Messenger Live Beta, instant messaging is cool again. AKQA's execution of that message, on the other hand, is not quite so simple—but every bit as cool. The agency tapped acclaimed British ar

Published on May 25, 2006

Editor's Pick

The message is simple: thanks to Windows Messenger Live Beta, instant messaging is cool again. AKQA's execution of that message, on the other hand, is not quite so simple—but every bit as cool. The agency tapped acclaimed British artist Will Sweeney to create an intricate web of animations to populate a one-page website as part of an online campaign titled "The Way News Spreads." Designed to encourage hip young internet users to download Windows Messenger Live Beta, Sweeny's illustrated cornucopia demonstrates how the new messaging service can facilitate the flow of communication from person to person—or quirky animated character to quirky animated character.

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About

Credits

Date
May 25, 2006
Studio:
David Kaplan
Studio:
Terry Lee
Studio:
Vinny Abeygunawardena
Studio:
Lyndsey Hawkins
Designer:
Eric Andrade
Designer:
Sari Hamm
Animation:
Will Sweeney
Creative Development Director:
Peter Cole
Art Director:
Adam Lau
Executive Creative Director:
PJ Pereira
Client:
MSN
Agency:
AKQA San Francisco

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