Puppymonkeybaby Has Competition From Dancing Critters in Latest from Mtn Dew Kickstart

Soft Drink Starts a Freak Chain in New Spot

Published on

Editor's Pick

Following the Super Bowl success of its bizarro hybrid creature Puppymonkeybaby, Mountain Dew Kickstart is back with another groovy spot, this time featuring a whole troop of booty-shaking animals.

The spot opens on a sweaty big guy who dives into his fridge for a can of cold Kickstart, a sip of which sends his body gyrating in all kinds of directions. A mosquito lands on his neck and then takes a sip of him, and starts bugging out in his own style.

As you can probably guess, the "Freak Chain," as the spot is titled, continues, when a frog eats the mosquito, a fish gobbles up the frog and a furry kitty then takes a bite of the fish. And yes, we're wondering if they all have the Zika virus now.

The spot, created out of BBDO New York and directed by Ulf Johansson of Smith & Jones, who also shot "Puppymonkeybaby," features the four newest Kickstart flavors, Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange.

Tagline reads: "It all starts with a kick." Stay tuned for the sequel, in which we predict Puppymonkeybaby will return to devour Fluffy the cat.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 27, 2016
Chief Creative Officer, Worldwide:
David Lubars
Mtn Dew Kickstart
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Lauren Connolly
Creative Director:
Monty Pera
Creative Director:
Don Marshall Wilhelmi
Assistant Creative Director / Copywriter:
Dan Kelly
Assistant Creative Director / Copywriter:
Christopher Cannon
Assistant Creative Director / Art Director:
Todd Rone Parker
Group Executive Producer:
Julian Katz
Executive Producer:
Matt Nowak
Senior Producer:
Whitney Collins
Jr. Music Producer:
Julia Millison
Senior Account Director:
Ladd Martin
Account Director:
Patrice Reiley
Account Manager:
Kylie Halperin
Planning Director:
Brit Browning
Production Company:
Smith & Jones Films
Ulf Johansson
Director of Photography:
Dick Pope
Philippa Smith
Production Manager:
Polly Leach
Production Coordinator:
Matt Bulaitis
Production Company Executive Assistant:
Tori King
Model Maker:
LifeCast (CAT)
Creative Director:
John Schoonraad
Editing House:
Rock Paper Scissors
Carlos Arias
Executive Producer:
Eve Kornblum
Lisa Barnable
Assistant Editor:
Marie Lee
Assistant Editor:
Sarah Welty
Assistant Editor:
James Robinson
Assistant Editor:
Parker Whipple
VFX Supervisor:
Alex Lovejoy
VFX Supervisor:
Kamen Markov
James Tillett
Executive Producer:
Camila De Biaggi
Head of Production:
Jesse Kurnit
VFX Producer:
Elizabeth Hurd
VFX Producer:
Amy Richardson
3D Supervisor:
Bill Dorais
3D Team:
Mike Lombardo
3D Team:
Andres Weber
3D Team:
Michael Nieves
3D Team:
Graeme Revell
3D Team:
Jacob Fradkin
3D Team:
Bibin Balan
3D Team:
Pritesh Krishnappa Kotian
3D Team:
Jacob Oommen
2D Lead Compositor:
Philip Akka
2D Team:
Rashabh Bhutani
2D Team:
Daniel DiFelice
2D Team:
Craig Sylvester
Audio Mixing:
Sound Lounge
Audio Engineer:
Tom Jucarone
Sound Design:
Barking Owl Sound
Sound Designer:
Michael Anastasi
KC Dossett
Music Supervision:
Music Supervisor:
Jessica Dierauer

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age