Puppymonkeybaby Has Competition From Dancing Critters in Latest from Mtn Dew Kickstart
Soft Drink Starts a Freak Chain in New Spot
By Ann-Christine Diaz. Published on Apr 27, 2016
Editor's Pick
Following the Super Bowl success of its bizarro hybrid creature Puppymonkeybaby, Mountain Dew Kickstart is back with another groovy spot, this time featuring a whole troop of booty-shaking animals.
The spot opens on a sweaty big guy who dives into his fridge for a can of cold Kickstart, a sip of which sends his body gyrating in all kinds of directions. A mosquito lands on his neck and then takes a sip of him, and starts bugging out in his own style.
As you can probably guess, the "Freak Chain," as the spot is titled, continues, when a frog eats the mosquito, a fish gobbles up the frog and a furry kitty then takes a bite of the fish. And yes, we're wondering if they all have the Zika virus now.
The spot, created out of BBDO New York and directed by Ulf Johansson of Smith & Jones, who also shot "Puppymonkeybaby," features the four newest Kickstart flavors, Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange.
Tagline reads: "It all starts with a kick." Stay tuned for the sequel, in which we predict Puppymonkeybaby will return to devour Fluffy the cat.
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About
Credits
- Date
- Apr 27, 2016
- Chief Creative Officer, Worldwide:
- David Lubars
- Client:
- Mtn Dew Kickstart
- Chief Creative Officer, New York:
- Greg Hahn
- Executive Creative Director:
- Lauren Connolly
- Creative Director:
- Monty Pera
- Creative Director:
- Don Marshall Wilhelmi
- Assistant Creative Director / Copywriter:
- Dan Kelly
- Assistant Creative Director / Copywriter:
- Christopher Cannon
- Assistant Creative Director / Art Director:
- Todd Rone Parker
- Group Executive Producer:
- Julian Katz
- Executive Producer:
- Matt Nowak
- Senior Producer:
- Whitney Collins
- Jr. Music Producer:
- Julia Millison
- Senior Account Director:
- Ladd Martin
- Account Director:
- Patrice Reiley
- Account Manager:
- Kylie Halperin
- Planning Director:
- Brit Browning
- Production Company:
- Smith & Jones Films
- Director:
- Ulf Johansson
- Director of Photography:
- Dick Pope
- Producer:
- Philippa Smith
- Production Manager:
- Polly Leach
- Production Coordinator:
- Matt Bulaitis
- Production Company Executive Assistant:
- Tori King
- Model Maker:
- LifeCast (CAT)
- Creative Director:
- John Schoonraad
- Editing House:
- Rock Paper Scissors
- Editor:
- Carlos Arias
- Executive Producer:
- Eve Kornblum
- Producer:
- Lisa Barnable
- Assistant Editor:
- Marie Lee
- Assistant Editor:
- Sarah Welty
- Assistant Editor:
- James Robinson
- Assistant Editor:
- Parker Whipple
- VFX:
- MPC
- VFX Supervisor:
- Alex Lovejoy
- VFX Supervisor:
- Kamen Markov
- Colorist:
- James Tillett
- Executive Producer:
- Camila De Biaggi
- Head of Production:
- Jesse Kurnit
- VFX Producer:
- Elizabeth Hurd
- VFX Producer:
- Amy Richardson
- 3D Supervisor:
- Bill Dorais
- 3D Team:
- Mike Lombardo
- 3D Team:
- Andres Weber
- 3D Team:
- Michael Nieves
- 3D Team:
- Graeme Revell
- 3D Team:
- Jacob Fradkin
- 3D Team:
- Bibin Balan
- 3D Team:
- Pritesh Krishnappa Kotian
- 3D Team:
- Jacob Oommen
- 2D Lead Compositor:
- Philip Akka
- 2D Team:
- Rashabh Bhutani
- 2D Team:
- Daniel DiFelice
- 2D Team:
- Craig Sylvester
- Audio Mixing:
- Sound Lounge
- Audio Engineer:
- Tom Jucarone
- Sound Design:
- Barking Owl Sound
- Sound Designer:
- Michael Anastasi
- Producer:
- KC Dossett
- Music Supervision:
- Multiverse
- Music Supervisor:
- Jessica Dierauer
