Creativity

Morgan Freeman Gets His Freak on in Mtn Dew's Super Bowl Ad

Spot Sees Him Face Off With Peter Dinklage in Doritos Effort

By E.J. Schultz. Published on Jan 30, 2018

Editor's Pick

Morgan Freeman and Peter Dinklage go head-to-head in a lip-sync battle in back-to-back 30-second Super Bowl ads for Mtn Dew and Doritos that the two PepsiCo brands released today.

The "Game of Thrones" star mouths rap lyrics from Busta Rhymes' part in the Chris Brown song "Look at Me Now" in the ad for Doritos Blaze, a spicy line extension. The rapper makes a cameo in the flame-filled ad, appearing quickly in a picture frame. Freeman answers with his take on Missy Elliott's "Get Ur Freak On" for Mtn Dew Ice, a new lemon-lime version of the soft drink. She also makes a cameo. The agency behind the ads is Goodby, Silverstein & Partners. The spots were teased earlier this month.

PepsiCo will run the ads back-to-back in the first half of Sunday's gameas part of a celebrity-filled ad lineup for the drinks and beverage giant.

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Credits

Date
Jan 30, 2018
Agency:
Goodby Silverstein & Partners
Client:
Mtn Dew/Doritos
Chief Marketing Officer:
Greg Lyons
Senior Vice President of Marketing:
Roberto Rio
VP of Marketing:
Adam Harter
Head of Music/Entertainment:
Emma Quigley
Head of Strategy/Innovation:
Chauncey Hamlett
Senior Brand Manager:
Stephanie Danzi
Chief Marketing Officer:
Jen Saenz
VP of Marketing:
Rachel Ferdinando
Communications Senior Director:
Joan Cetera
Senior Director of Marketing:
Ryan Matiyow
Director of Marketing:
John Eckhardt
Partner and Co Chairman:
Rich Silverstein
Chief Creative Officer:
Margaret Johnson
Associate Creative Director:
Laura Petruccelli
Associate Creative Director:
Rohan Cooke
Copywriter:
Caroline Cappelli
Art Director:
Ryan Tovani
Managing Partner:
Brian McPherson
Group Account Director:
Meredith Williams
Account Director:
Chris Nilsen
Account Manager:
Ariel Berk
Executive Broadcast Producer:
Leila Gage
Broadcast Producer:
Christina Wells
Senior Art & Paint Producer:
Noah Dasho
Production Company:
RESET
Director:
Nabil
Managing Director:
Dave Morrison
Executive Producer:
Deannie O'Neil
Executive Producer:
Jen Beitler
Bidding:
Jen Beitler
Head of Production:
JP Colombo
Producer:
Jessica Lee
Producer:
Doochy Moult
Director of Photography:
Dariusz Wolski
Production Designer:
Richard Bridgland
Editorial:
The Mill
Director of Production:
Enca Kaul
Producer:
Hillary Thomas
Editorial:
Rock Paper Scissors
Executive Producer:
Rana Martin
Editor:
Damion Clayton
Producer:
Dina Ciccotello

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