Creativity

MTV: Balloons - The Making Of...

How MTV went pop.

Published on Jul 25, 2011

Editor's Pick

Anyone who has watched the Brazilian MTV spot, Balloons, must have wondered how on earth it was done - and here's a chance to find out.

ParanoidBR, whose Dulcidio Caldeira directed Balloons for MTV, has released a 'making of' film, showing how 600 animation drawings were printed, stuck on the balloons, and then attached to a specially constructed railroad track, before being mercilessly popped.

Balloons picked up two golds (for craft and design) and a silver (for film) at Cannes this year.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 25, 2011
Agency:
Loducca Sao Paulo
Client:
MTV
Production:
Paranoid
Director:
Dulcidio Caldeira

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.