MTV: Balloons - The Making Of...

How MTV went pop.

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Editor's Pick

Anyone who has watched the Brazilian MTV spot, Balloons, must have wondered how on earth it was done - and here's a chance to find out.

ParanoidBR, whose Dulcidio Caldeira directed Balloons for MTV, has released a 'making of' film, showing how 600 animation drawings were printed, stuck on the balloons, and then attached to a specially constructed railroad track, before being mercilessly popped.

Balloons picked up two golds (for craft and design) and a silver (for film) at Cannes this year.

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About

Credits
Date
Jul 25, 2011
Agency:
Loducca Sao Paulo
Client:
MTV
Production:
Paranoid
Director:
Dulcidio Caldeira
Category
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