Creativity

MTV: Balloons

Many balloons were harmed in the making of this film

Published on Apr 28, 2011

Editor's Pick

For a new installment of the Music Never Stops campaign for MTV, Loducca creates an animated sequence in the medium of.. balloons.

The spot, directed by Dulcidio Caldeira out of Paranoid Brazil, is a stop motion animation, with each balloon acting as a frame.

Some production facts and figures on the project: Balloons were fastened onto a 200 meter long rail, and lined up via laser guide. To achieve a moving picture effect, 10 balloons had to be popped per second, or 600 balloons per minute. It took nearly 24 straight hours to shoot the multiple takes needed.

The spot will air on MTV and in movie theaters in Sao Paulo and Rio de Janeiro.

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About

Credits

Date
Apr 28, 2011
Agency:
Loducca Sao Paulo
Client:
MTV
Creative:
Dulcidio Caldeira
Creative:
Andre Faria
Creative:
Guga Ketzer
Creative Director:
Cassio Moron
Creative Director:
Marco Monteiro
Creative Director:
Pedro Guerra
General Creative Director:
Guga Ketzer
Executive Creative Producer:
Sid Fernandes
Executive Creative Producer:
Ana Luisa Andre
RTV:
Karina Vadasz
Production:
Paranoid
Director:
Duldicio Caldeira
Photography:
Alexandre Ermel
Animation/Illustration:
Daniel Semanas
Executive Producer:
Egisto Betti
Final Art:
Sindicato VFX
Sound Track:
Hilton Raw

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