Creativity

MTV Brazil: Green Picks Recycle Machine

A new use for old plastic.

Published on Apr 30, 2012

Editor's Pick

What to do with old credit cards? MTV Brazil and its agency, Loducca, had an idea. A poster, installed in bars and night clubs in Sao Paulo, transformed expired plastic into brand new guitar picks. Customers simply insert their old card, pull a lever - and voila.

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About

Credits

Date
Apr 30, 2012
Agency:
Loducca Sao Paulo
Client:
MTV Brazil
Creative Team:
Alex Adati
Creative Team:
Raphael Franzini
Creative Team:
Ricardo Alonso
Creative Director:
Andre Faria
Creative Director:
Cassio Moron
Chief Creative Officer:
Guga Ketzer
EP:
Sid Fernandes
EP:
Ana Luisa Andre
Development:
Rui Americano Producoes
Client:
Helena Bagnoli
Client:
Wagner Gorab
Client:
Ana Penteado

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