Creativity

MTV: Download Bar

What happens when you download.

Published on Jun 29, 2012

Editor's Pick

Nice, detailed print work from MTV and Ogilvy Germany shows a 'Download Bar,' that is nearing completion. But look a little closer and you see that it's actually the masses that are getting closer and closer to wiping out musicians and artists entirely. Copy reads: 'Switch off illegal downloads. Switch on MTV.' The detailing and sculpture-esque art reminds us a bit of the award-winning 'Heaven and Hell' campaign for Samsonite, out of JWT.

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About

Credits

Date
Jun 29, 2012
Agency:
Ogilvy - Germany
CCO:
Dr. Stephan Vogel
Client:
MTV
ECD:
Matthias Storath
Creative Director:
Helmut Meyer
Art Director:
Patrick Ackmann
CW:
Haiko Hornig
Illustration:
Surachai Puthikulangkura
Illustration:
Supachai U-Rairat
Illustration:
Illusion Co
Print Production:
Somsak Pairew
Print Production:
Anotai Panmongkol
Print Production:
Illusion Production House
Typography:
Peter Belz
Art Support:
Kristina Knoblich
Art Buyer:
Valerie Opitz
Advertiser's Supervisor:
Robin Karakash

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