MTV: iCondom

Need a condom? Help is at hand.

Published on

Editor's Pick

Billed as the 'world's largest condom distribution map', MTV's iCondom is a crowdsourced iPhone app designed to ensure you need never be without a condom.

Users simply upload the GPS location of their nearest retailer or condom dispenser for others to view. They can also add up to date information, such as whether the store has 24 hour opening or a dispensing machine is out of order.

The app forms part of MTV's Staying Alive campaign, its global youth HIV awareness and prevention effort.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 09, 2011
Client:
MTV
Developer:
TeeDeeDam
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age