Giant Emojis Get It On in MTV's 'Safe Sext' Campaign for World Aids Day

MTV Also Partnered With Snaps for Condom Emoji Keyboard

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Giant emojis get it on in a fun, risque PSA for MTV's Staying Alive Foundation, launched today for World Aids Day. The film, by Y&R New York, features actors wearing costumes of some common sexting emoji pairs -- banana and donut, eggplant and peach, pointer finger and OK sign -- start making out, and are then joined in bed by a wrapped condom. The tagline is: "Make foreplay a threesome. Add a condom."

The aim of the campaign is to getteens talking about condoms when sexting. Together with emoji keyboard maker Snaps, MTV and Y&R also created a customized "condom emoji keyboard" (in the absence of a condom emoji, which has yet to be created). The keyboard features condoms in all designs.

The PSA was directed by Oscar-winning film editor Angus Wall and produced by his Elastic/Pecubu Productions, with the life-sized emoji costumes created by Casey Storm, costume designer for "Where the Wild Things Are." (We're told by an insider that the actors playing the emojis were mostly dancers; and the woman playing the donut was a circus performer who had to keep her body contorted in oblique crunches for the entire shoot.)

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Dec 01, 2015
Y&R New York
MTV Staying Alive Foundation
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