MTV: The Music Never Stops

A t-shirt unites the generations.

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To introduce the new MTV concept "The Music Never Stops," Loducca Brazil created a new line of hybrid t-shirts. The agency split t-shirts of artists of different generations down the middle and sewed the halves together. One side featured a current artist while the other, an artist who influenced him or her. 2,500 shirts went out to four different states in Brazil, and VJs and musicians wore them in various media appearances.

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About

Credits
Date
Apr 05, 2011
Agency:
Loducca Sao Paulo
Client:
MTV
Copywriter:
Patrick Matzenbacher
Art Director:
Gregory Kickow
Creative Director:
Guga Ketzer
Creative Director:
Cassio Moron
Creative Director:
Pedro Guerra
Creative Director:
Marco Monteiro
Executive Producer:
Sid Fernandes
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