Creativity

MTV Says Your Excuses for Not Using a Condom Are Lame

New campaign from Loducca tells you to just #UseItDick

Published on Apr 30, 2013

Editor's Pick

So your boyfriend only wants to have sex by the sea? And he says he's never used his racquet, despite being a tennis player? All the lamest excuses in the world to not use a condom are hilariously portrayed in these totally wacky films by Loducca for MTV, part of a #UseItDick campaign that wants you to burn this into your brains: Sex, only with a condom. See all three spots on the right.

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About

Credits

Date
Apr 30, 2013
Agency:
Loducca
Client:
MTV
Creative Director:
Guga Ketzer
Creative Director:
Cassio Moron
Creative Director:
Fabio Saboya
Creative Director:
Sergio Mugnaini
CW:
Thiago Bocatto
Art Director:
Maria Eduarda Di Pietro
Agency Producer:
Ana Luisa Andre
Agency Producer:
Claudia Stancev
Producer:
Larissa Luisi
Director:
Del
DOP:
Rafael Levy
Editing:
Conspiracao
Post Production:
Ricardo Souza

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