Creativity

MTV: Whatever You're Into, Make Sure it Includes a Condom

On behalf of AIDS-prevention organization Staying Alive, this Y&R/New York print and poster campaign takes a mini tour of diverse sexual proclivities, including bears, plushies and this B&D doll, who knows that breakfast is the most important

Published on Jan 30, 2007

Editor's Pick

On behalf of AIDS-prevention organization Staying Alive, this Y&R/New York print and poster campaign takes a mini tour of diverse sexual proclivities, including bears, plushies and this B&D doll, who knows that breakfast is the most important meal of the day. What about those eggs in the egg cups? Is that a yolk fetish or something? "No, they're just eggs," says writer John Battle, who notes that the entire project "was the kind of shoot you dreamed about in high school." And if you've been itching to see downtown transsexual super-lipped superstar Amanda Lepore as a nude cheerleader, your ship has come in (see the PDF). Is this a pom-pom fetish? No, explains Battle, "some of the images are metaphors and some are fetishes. With Amanda, we wanted to do a 'different' take on the classic All-American girl."

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About

Credits

Date
Jan 30, 2007
Agency:
Young & Rubicam New York
Chief Creative Officer:
Gary Goldsmith
Art Director:
Jeff Blouin
Copywriter:
John Battle
Creative Director:
Darren Moran
Creative Director:
Gabe Hoskins
Producer:
Veronica Tyson-Strait
Photographer:
York Christoph Riccius
Client:
MTV

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