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MTV/Dell: Amplichoir

Sing along with what could be the biggest glee club ever.

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Mother London worked with The Sweet Shop digital sister company The Rumpus Room to create Amplichoir, what potentially could be the biggest choir in the world. The new campaign for Dell and MTV invites visitors to upload video of themselves singing The Chordettes' classic pop song "Lollipop," which is then integrated into a massive chorus performance of the tune.

The singers can then share their videos with friends in order to earn votes. A jury will then decide on the best of the biggest vote getters, and two lucky singers will win VIP tickets to the MTV Europe Music Awards in Berlin.

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About

Credits
Date
Sep 25, 2009
Agency:
Mother London
Client:
MTV/Dell
Digital Production Company:
The Rumpus Room
Creative Director:
Jim Thornton
Experiential Director:
Dermot McPartland
Experiential Producer:
Michelle Kasper
Strategy:
Britt Iverson
Creative:
Erik Nordenankar
Creative:
Daniel Mencak
Digital Agency:
The Rumpus Room
Creative Technologist:
Liam Walsh
Creative Technologist:
Tom Roope
Creative Technologist:
Marcus Wendt
Creative Technologist:
Kentaro Yamada
Creative Technologist:
Bradley Griffiths
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