Muji: Home Made

Too gorgeous too eat.

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Editor's Pick

Although Japanese retailer Muji is known for its understated and no-nonsense design sensibility, it went all out with the Christmas cookie-making for this multiplatform push promoting its home-made homemaking kits and other goods. Working with Japanese agency Tha ltd., the brand created this magnificent wintertime diorama of gingerbread houses adorned with Muji treats, which shoppers can see in person at the Muji store in Tokyo's Yurakucho district.

But those outside of Japan can experience it up close too on a dedicated site, where webcams are trained on the little town. There, you'll also see tiny monitors that display social media messages from admirers with the #mujixmas hashtag.

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Dec 06, 2012
tha ltd.
Planning and Art Direction:
Yosuke Abe
Design and Program:
Hitoshi Akira Nishimura
Keiji Tonomura
Toshiyuki Yajima
Signage Design and Program:
Hitoshi Akira Nishimura
Signage Engineering:
Keiji Tonomura
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