As the battle for the U.K.'s best Christmas ads gets underway, Mulberry is one of the first out of the gates with this superb effort from Adam & Eve/DDB.
This year's spot for the brand starts with a man giving his girlfriend a Mulberry handbag for Christmas in their new home, where they're sitting on the floor surrounded by candles and packing boxes. As she gazes at it in ecstasy, they're interrupted by visits from some local shepherds, and friends wearing party crowns and bearing gifts. The scene cleverly evolves into a modern-day version of a Nativity tableau -- while the boyfriend nearly breaks the moment with his comment, "It's just a bag?" It ends with the tagline #Mulberry Miracle.
Directed by James Rouse at Outsider, the spot will doubtless be adored by fans of the brand -- although some devout Christians and traditionalists might not admire it quite as much.
Other Christmas ads launched in the U.K. today include efforts from Lidl and Asda -- both rivals in the lower cost supermarket category. And although you'lll have to wait to see the seasonal fare from John Lewis, today saw the launch of an ad from another John Lewis -- a regional kitchen company which this year decided to compete with its much larger namesake by creating its own Christmas campaign.