In This Ultra-Competitive Family, There Can Only Be One Winner...

Mulberry Opts for Humor at Christmas in U.K. With This Excruciating Gifting Session

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Editor's Pick

Luxury brands don't often use humor to advertise their wares, but Mulberry does so to brilliant effect in this festive online campaign. The film, by agency-of-the-moment Adam & Eve/DDB, concerns an ultra-competitive family group and an excruciating gift-unwrapping session. A girl opens her presents one by one, with each more ridiculous and over-the-top than the next. A handpainted portrait, a puppy that waves, even a unicorn. But guess what Grandma's gift is? A pink Mulberry Bayswater bag -- which turns out to trump them all.

The campaign will also include press, digital, in-store window displays, social competitions and a website app featuring a Christmas gift finder.

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About

Credits
Date
Nov 10, 2014
Agency:
Adam & Eve/DDB London
Client:
Mulberry
Executive Creative Director:
Ben Priest
Executive Creative Director:
Ben Tollet
Executive Creative Director:
Emer Stamp
Creative Director:
Richard Brim
Creative Director:
Daniel Fisher
Copywriter:
Miles Carter
Art Director:
Sophie Knox
Business Director:
Paul Billingsley
Production Company:
Rattling Stick
Director:
Andy McLeod
Editor:
The Quarry
Editor:
Johnnie Scarlett
Soundtrack name and composer:
"When It's Christmas Time 5" (1792/41) by David Tobin (PRS/BMI), Jeff Meegan (BMI), Charley Harri
Illustrator:
Harry Malt
Post Production:
Big Buoy
Audio Post Production:
Wave
Tags
Category
Industry
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